Does Your Agent Have a Plan B? The Difference Between Selling & Sitting on the Market š”
If your home has been on the market for a while with no offers, itās time to ask: Does your agent have a Plan B? A great estate agent should always have a strategy beyond simply listing your home and hoping for the best. Hereās what a proactive agent does when a sale isnāt happening as quickly as expected.
1ļøā£ Are They Monitoring & Adjusting the Marketing? šÆ
Your homeās marketing strategy shouldnāt be static. If itās not attracting the right buyers, adjustments need to be made. Ask yourself:
š¹ Is your listing still fresh? Sometimes, a property loses traction simply because itās been seen too many times with no action. A relaunch strategy with fresh photos or a video push can bring in renewed interest.
š¹ Has your agent adapted their advertising? A proactive agent will analyse which marketing channels are working and adjust where neededāwhether thatās refining Facebook ads, increasing exposure on portals, or updating video content.
š¹ Are they creating urgency? If a property isnāt generating offers, an experienced agent will find ways to increase buyer motivation, such as targeted price positioning, limited-time incentives, or strategic re-launches.
2ļøā£ Are They Communicating Regularly & Providing Actionable Advice? š
If you havenāt heard from your agent in weeksāor every update sounds like ājust waiting for the right buyerāāthatās a red flag. Your agent should be:
ā Checking in with you regularly and discussing whatās working (and whatās not).
ā Providing real, constructive feedback from viewingsānot just āthey werenāt interested.ā
ā Offering clear next steps to improve buyer engagement, rather than just waiting for something to happen.
A strong agent is always proactively problem-solving, not just sitting back and hoping for an offer.
3ļøā£ Are They Addressing the Key Factors That Influence Offers? š”
If your property isnāt selling, your agent should be evaluating every possible factor and working with you to fine-tune your approach.
š¹ Pricing Strategy ā Is your price aligned with the market, or is it discouraging buyers? An overpriced home can sit on the market, eventually leading to a lower sale price than if it had been positioned correctly from the start.
š¹ Presentation & Staging ā Are buyers seeing the best version of your home? Even small tweaks (lighting, furniture layout, decluttering) can have a big impact.
š¹ Buyer Incentives ā Could flexible completion dates or additional perks make your home stand out against the competition?
A strong agent will identify potential roadblocks and suggest solutionsānot wait until you raise concerns.
4ļøā£ Are They Being Honest About Your Options? š¤
An agent who truly wants the best outcome for you wonāt be afraid to have honest conversations about whatās working and what isnāt.
ā A weak agent might avoid difficult discussions about price or strategy because they donāt want to risk losing your instruction.
ā
A strong agent will give you clear, fact-based advice, even if itās not what you want to hearābecause their priority is getting your home sold.
If your agent isnāt giving you a clear Plan B, it might be time to consider a fresh approach.
š” Thinking of Switching Agents? Letās Talk.
If your home has been on the market for a while with no serious interest, we can offer an honest, no-obligation review of your current strategy. Many sellers who switch to Keystone see a faster sale and stronger offers simply because we approach things differently.
š© Considering a change? Letās chat about your options. Email me directly on ben@keystonepmc.co.uk or call 01244 836636.
Ben Roberts
Managing Director