Does Your Agent Have a Plan B? The Difference Between Selling & Sitting on the Market 🏡
If your home has been on the market for a while with no offers, it’s time to ask: Does your agent have a Plan B? A great estate agent should always have a strategy beyond simply listing your home and hoping for the best. Here’s what a proactive agent does when a sale isn’t happening as quickly as expected.
1️⃣ Are They Monitoring & Adjusting the Marketing? 🎯
Your home’s marketing strategy shouldn’t be static. If it’s not attracting the right buyers, adjustments need to be made. Ask yourself:
🔹 Is your listing still fresh? Sometimes, a property loses traction simply because it’s been seen too many times with no action. A relaunch strategy with fresh photos or a video push can bring in renewed interest.
🔹 Has your agent adapted their advertising? A proactive agent will analyse which marketing channels are working and adjust where needed—whether that’s refining Facebook ads, increasing exposure on portals, or updating video content.
🔹 Are they creating urgency? If a property isn’t generating offers, an experienced agent will find ways to increase buyer motivation, such as targeted price positioning, limited-time incentives, or strategic re-launches.
2️⃣ Are They Communicating Regularly & Providing Actionable Advice? 📞
If you haven’t heard from your agent in weeks—or every update sounds like “just waiting for the right buyer”—that’s a red flag. Your agent should be:
✔ Checking in with you regularly and discussing what’s working (and what’s not).
✔ Providing real, constructive feedback from viewings—not just “they weren’t interested.”
✔ Offering clear next steps to improve buyer engagement, rather than just waiting for something to happen.
A strong agent is always proactively problem-solving, not just sitting back and hoping for an offer.
3️⃣ Are They Addressing the Key Factors That Influence Offers? 💡
If your property isn’t selling, your agent should be evaluating every possible factor and working with you to fine-tune your approach.
🔹 Pricing Strategy – Is your price aligned with the market, or is it discouraging buyers? An overpriced home can sit on the market, eventually leading to a lower sale price than if it had been positioned correctly from the start.
🔹 Presentation & Staging – Are buyers seeing the best version of your home? Even small tweaks (lighting, furniture layout, decluttering) can have a big impact.
🔹 Buyer Incentives – Could flexible completion dates or additional perks make your home stand out against the competition?
A strong agent will identify potential roadblocks and suggest solutions—not wait until you raise concerns.
4️⃣ Are They Being Honest About Your Options? 🤝
An agent who truly wants the best outcome for you won’t be afraid to have honest conversations about what’s working and what isn’t.
❌ A weak agent might avoid difficult discussions about price or strategy because they don’t want to risk losing your instruction.
✅ A strong agent will give you clear, fact-based advice, even if it’s not what you want to hear—because their priority is getting your home sold.
If your agent isn’t giving you a clear Plan B, it might be time to consider a fresh approach.
💡 Thinking of Switching Agents? Let’s Talk.
If your home has been on the market for a while with no serious interest, we can offer an honest, no-obligation review of your current strategy. Many sellers who switch to Keystone see a faster sale and stronger offers simply because we approach things differently.
📩 Considering a change? Let’s chat about your options. Email me directly on ben@keystonepmc.co.uk or call 01244 836636.
Ben Roberts
Managing Director