The start of a new year represents fresh beginnings — and for many homeowners, that includes making a move. After the decorations are packed away and everyday life returns to normal, sellers begin to think seriously about listing their homes.

For many homeowners, getting an offer accepted feels like the hardest part of selling a property. The relief is real, the excitement builds, and it’s easy to believe the journey is almost over. Yet, for many sellers, one of the biggest frustrations actually begins after the sale is agreed - a point Lee explores in this video.

Ben explains how Keystone uses AI and buyer data to identify who is most likely to buy your home — allowing us to target the right people, reduce wasted viewings, and create smoother, faster sales.

Guide pricing is a term that appears on almost every property listing — yet it’s one of the most commonly misunderstood parts of the selling and buying process. In this video, Ben explains what guide pricing is, why it exists, and why understanding it properly is more important than ever as we move through 2026 📊