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Property marketing has changed — and today, selling a home is about far more than just listing it online and waiting for enquiries to come in. In this video, Sammie explains why social media has become one of the most powerful tools in modern estate agency, and how it directly impacts results for sellers in today’s market 👀
In 2026’s property market, competition remains strong and opportunities can come and go in the blink of an eye. Whether you’re a first-time buyer preparing to take the plunge, an experienced buyer making your next move, or simply looking to upgrade or downsize, one truth stands out: serious buyers win.
Ben explains how Keystone uses AI and buyer data to identify who is most likely to buy your home — allowing us to target the right people, reduce wasted viewings, and create smoother, faster sales.
If you’re thinking about selling your home in early 2026, there’s no better time to plan than right now. Moving home is one of life’s biggest decisions - and when you take the right approach to preparation, timing and support, the experience becomes smoother, more predictable and ultimately more rewarding.