There’s a lot of noise about AI taking over industries — but estate agency isn’t one of them.

Taking your first step into selling can feel like stepping into a swirl of opinions — family advice, colleague stories, neighbour tales of “quick” sales or “nightmare” chains. It’s a lot 😅

If you’re hoping to move in the next few months, it’s tempting to believe the best homes appear first on the portals. But the truth is, the most switched-on buyers — the kind of proactive, organised people we work with every day — are seeing homes long before they ever reach Rightmove, Zoopla or OnTheMarket 👀✨

It’s one of the questions we get asked constantly here at Keystone: “So, is it a buyer’s market or a seller’s market right now?” It’s a great question — and the truth is, it’s not as black and white as it used to be. The property market isn’t just one big switch that flips between “buyer” and “seller.” 🏠