Guide pricing is a term that appears on almost every property listing — yet it’s one of the most commonly misunderstood parts of the selling and buying process. In this video, Ben explains what guide pricing is, why it exists, and why understanding it properly is more important than ever as we move through 2026 📊
❓ “What happens if I find a buyer for my home but I haven’t secured the next property I want to move into yet?”
Ben explains how Keystone uses AI and buyer data to identify who is most likely to buy your home — allowing us to target the right people, reduce wasted viewings, and create smoother, faster sales.
Ben explains why having a survey carried out before you go to market can save time, reduce stress, and keep your sale firmly on track.