If you’re thinking about selling your home in 2026, understanding what motivates buyers has never been more important. Buyers don’t simply purchase a property — they buy a vision of a future life, a sense of belonging, and emotional resonance that tells them “this feels like home.”

❓ “What happens if I find a buyer for my home but I haven’t secured the next property I want to move into yet?”

In 2026’s property market, competition remains strong and opportunities can come and go in the blink of an eye. Whether you’re a first-time buyer preparing to take the plunge, an experienced buyer making your next move, or simply looking to upgrade or downsize, one truth stands out: serious buyers win.

Guide pricing is a term that appears on almost every property listing — yet it’s one of the most commonly misunderstood parts of the selling and buying process. In this video, Ben explains what guide pricing is, why it exists, and why understanding it properly is more important than ever as we move through 2026 📊