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Ben explains how Keystone uses AI and buyer data to identify who is most likely to buy your home β allowing us to target the right people, reduce wasted viewings, and create smoother, faster sales.
Guide pricing is a term that appears on almost every property listing β yet itβs one of the most commonly misunderstood parts of the selling and buying process. In this video, Ben explains what guide pricing is, why it exists, and why understanding it properly is more important than ever as we move through 2026 π
If youβre thinking about selling your home in 2026, understanding what motivates buyers has never been more important. Buyers donβt simply purchase a property β they buy a vision of a future life, a sense of belonging, and emotional resonance that tells them βthis feels like home.β
Property marketing has changed β and today, selling a home is about far more than just listing it online and waiting for enquiries to come in. In this video, Sammie explains why social media has become one of the most powerful tools in modern estate agency, and how it directly impacts results for sellers in todayβs market π
