How to successfully relaunch your property with another agent....
So you have been on the market a while, your agent hasn’t found you a buyer on your house or even worse a sale has fallen through. They keep telling you to drop the price but you have a feeling they aren’t marketing your home to its full potential. Read on to find out how Keystone can help.
What are the next steps and how do we at keystone go about giving your property the kick-start it deserves….
- Firstly check your current agent’s contract. Are you still within the tie in period? If you are we may be able to speak to your current agent about us possibly going joint with them on a winner takes all basis. You may also be able to negotiate a way out of the contract – you’ll be surprised how many agents in the past have let clients out of their current contract simply because they’ve lost belief in their ability to sell it.
- Once the contract situation has been rectified Keystone will then arrange a convenient time to come out and have a consultation with you about the best way forward and to give you an up to date market appraisal. At this point we’ll identify what we think was wrong with the current marketing and talk about ways we can help solve these problems going forward. It may be that price reduction would be beneficial in conjunction with a relaunch but very often it isn’t the price, it’s the marketing!
- If you decide to go ahead with keystone we would firstly advise you on how to dress your property ready for the relaunch onto the market. We need to make sure the photos are different and taken from different angles etc. This is important as we want to try to rouse the interest of buyers that may have seen or scrolled past your old agents listing. We have a professional photographer who will certainly make sure your home is presented in the best possible light. Make sure you request our “preparing your home for sale” handout which has lots of great tips on getting your house ready for our photographer. It’s extremely important for the property to be staged in a way that will appeal to potential buyers – we will be able to give you full advice on this during our consultation.
- We may have already been out to value your property so you may already be familiar with the way we launch houses on the market via social media. This is vitally important and even more so when you’re looking to relaunch your house to market. We have a huge facebook following and our warm audience (people who have already engaged with Keystone in the past) is well in excess of 15,000 local people so we have a huge reach in the local area to make sure your property is seen. The video we conduct is then dropped on to the facebook newsfeeds of anyone that our system recognises is in the market at present. The video itself is a great opportunity to really put across all the key selling points of your house. Make sure you have a good think about this – write all of these points down and we’ll expertly portray all of these points in the video.
- There are other agents that may suggest withdrawing the property from the market for a while however we would not advise this unless you were prepared to wait around 14 weeks. This is due to Rightmove as they will always advertise the date it was brought to market regardless of the agent. The only way it would be classed as a new listing is if the house has been off the market for a period of at least 14 weeks.
Remember presentation is everything when selling a property – you only need to check our website out to see how well we do this! It is also about bringing you the right buyer who is in a strong position to proceed – we would always ask for proof they’re in a financial position to proceed and some background information. We want to make sure that if we do have an offer accepted you have the very best chance of the sale progressing to completion.
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Best Regards
Ben Roberts
Tel: 01244 836636
Email: ben@keystonepmc.co.uk
Website: keystonepmc.co.uk or Click here
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