Is your agent performing?

Is your agent performing?

The process of selling your property can be very stressful and every week it seems like there are new things to do and remember, deadlines to meet and documents to sign. On top of all of this, the last thing you want is an under-performing estate agent. We’ve come up with a step-by-step guide of what your estate agent should be doing so you can figure out whether they can walk the walk or simply just talk the talk…

Step 1: You’ve figured out your finances and chosen an agent. Next you must agree an agent fee.

Step 2: Your agent should value your home. Take a look at the local market and if you’re not happy with the price then question it. Pictures should have been taken and your advert should be up and running. Again if there is something that you feel is missing from the advert then discuss this with your agent. They’ve got a very important job and you want it done well. The marketing of your property is imperative to its sale.

Step 3: By now your advert should have been getting lots of enquiries and people should have been coming to view your home. Make sure you are available for evening, early morning and weekend viewings and ensure that your agent is present at every visit. Estate agents are the communication between parties so make sure you keep informed and up to date.

Step 4: Your agent should have recommended a solicitor to handle the legal work to transfer ownership of the property. You should decide which firm you want to use before you agree the sale– but you can only instruct them after you have agreed an offer.

Step 5: After a number of viewings, your agent should help get you the best offer. Your agent has to inform you about all offers and if you aren’t happy with them, reject it. Once you are happy with an offer, you need to formally accept it. You should then instruct the estate agent to take the property off the market.

Step 6: You and the buyer should be negotiating a draft contract and once exchanged, this becomes legally binding and if you pull out you will have to pay the buyer costs.

Step 7: Once you have moved in, you must settle up with the solicitor and estate agent.

If you are not happy with your agent or would like to speak to an expert then please get in touch.


if you are looking to sell in the near future we have three valuation options - click here.

Remember if you're looking to buy a property in the Flintshire area it's wise to register for our heads up property alerts. This will automatically send out any new matched properties straight to your inbox the moment they hit the market - 5-7 days BEFORE they are listed on Rightmove. Click here to register now.

Remember we cover the whole of Flintshire so we welcome business from the following areas...Buckley, Connahs Quay, Shotton, Flint, Northop, Flint Mountain, Mold, Hawarden, Mancot, Sandycroft, Deeside, Pentre, Queensferry, Ewloe, Northop Hall, Bagillt, Holywell, Greenfield, Garden City, Sealand, Broughton and Saltney.

To find out more about Keystone and meet the team click here.



Get in touch with us

Buying a home is one of life’s biggest milestones — whether it’s your first purchase or you’ve been through the process before. And while it’s exciting, it can also feel overwhelming, with mortgages, surveys, negotiations and legal work all pulling you in different directions 😅

The November Budget introduces financial changes that may influence affordability and confidence across the UK. But here in Flintshire—where £2 million homes are virtually non-existent—the impact is far more modest. For most local sellers, the focus remains on household budgets, buyer caution and getting pricing right for 2026.

November has been an outstanding month for Keystone — and the data is crystal clear. From 1st to 24th November, we’ve agreed 23 property sales, making this one of the strongest months we’ve ever recorded. It’s further proof that when a home is priced with precision and launched with purpose, the market responds quickly and decisively.

Selling your home shouldn’t feel like guesswork - and with AI, it doesn’t have to anymore. 🤝✨ In this video, Ben shares how our smart technology works behind the scenes to match your property with the most suitable buyers quickly, intelligently and with real accuracy.