š”The 3 Biggest Reasons Homes Donāt Sell (and How to Fix Them)š ļø
Putting your home on the market is an exciting step, but what happens when the weeks go by and thereās no interest, no viewings, or worseāno offers? If your home isnāt selling as expected, itās usually down to one (or more) of these three key reasons. The good news? Each of them has a solution.
1ļøā£ Overpricing ā The Silent Deal Breaker š°
One of the most common reasons a property lingers on the market is being priced too high. We understandāitās natural to want the best possible price for your home, but buyers today are highly informed.
š¹ Why Itās a Problem:
ā¢ Buyers compare your home to others in the same price range. If they see bigger, better, or more updated homes at a similar price, theyāll choose them instead.
ā¢ A high price reduces interest and viewings, leading to your home going āstaleā on the market.
ā¢ Eventually, a price reduction might be necessary, but by then, buyers may assume something is wrong with the property, leading to lower offers than youād originally hoped for.
ā
How to Fix It:
ā¢ Compare recent sold prices (not just asking prices) of similar properties.
ā¢ If youāre getting viewings but no offers, your price may be slightly too high.
ā¢ If youāre getting no viewings at all, buyers are ruling it out online before even stepping through the door.
2ļøā£ Poor Marketing ā Not Standing Out from the Crowd šø
Did you know that most buyers decide within seconds whether or not to book a viewing? If your property isnāt being marketed properly, you could be missing out on serious buyers.
š¹ Signs of Poor Marketing:
ā¢ Low-quality or limited photos that donāt showcase your homeās best features.
ā¢ No video tour or engaging content ā todayās buyers expect more than just static photos.
ā¢ Weak property description that doesnāt highlight the true lifestyle benefits of your home.
ā¢ Limited exposure ā is your agent just relying on Rightmove, or are they using social media, targeted ads, and video content to reach more buyers?
ā
How to Fix It:
ā¢ Ask your agent for professional photography and videography to enhance your listing.
ā¢ Make sure your home has a strong online presence, including Rightmove, Zoopla, and social media advertising.
ā¢ Consider using video marketing or a āfirst lookā virtual tour to engage potential buyers before they visit.
š” Did you know? Keystone uses targeted Facebook & Google ads to put properties directly in front of serious buyers who are actively looking for a home like yours!
3ļøā£ Lack of Proactive Selling ā Is Your Agent Doing Enough? š
Selling a home isnāt just about listing it online and waiting for the right buyerāit requires a proactive strategy.
š¹ Red Flags That Your Agent Isnāt Doing Enough:
ā¢ You rarely hear from them, and when you do, thereās no clear action plan.
ā¢ Thereās no follow-up on viewings ā are they chasing potential buyers and getting useful feedback?
ā¢ Your home is getting little to no exposure beyond basic property portals.
ā¢ Thereās no clear strategy to adjust and improve if things arenāt moving.
ā
How to Fix It:
ā¢ Expect weekly updates from your agent with insights on viewings, feedback, and next steps.
ā¢ If interest is low, ask what theyāre doing differently to increase exposure.
ā¢ Make sure theyāre not just āwaitingā for a buyer but actively matching your property to potential buyers and following up on leads.
Whatās Next? Letās Make Sure Your Home Gets Sold!
If your home isnāt selling, itās not too late to turn things around. At Keystone, weāve helped many sellers relaunch their property with better marketing, stronger pricing strategies, and a more proactive approachāoften leading to a quicker sale at a great price.
š¹ Not sure if your agent is doing enough? We offer a free, no-obligation strategy review to help you get back on track.
š© Get in touch today for expert advice on your next move! Email me directly - I'm here to help: ben@keystonepmc.co.uk
Ben Roberts
Managing Director