The Cost of Using the Wrong Agent vs Choosing Keystone đˇđˇ
Selling your home is one of the most significant financial decisions youâll make, and the agent you choose can make or break your outcome. While it may seem like agents are all the same, the wrong one could cost you thousandsâor even tens of thousandsâin lost value, delays, or missed opportunities.
Real Stories, Real Costs
When I go to value properties, I always ask homeowners what they paid for their homes and whether they would have paid more. Youâd be surprised by how often I hear stories of buyers who managed to negotiate far below the asking priceâsometimes ÂŁ10,000 to ÂŁ15,000 less than they were willing to pay.
The most shocking case? A buyer negotiated ÂŁ60,000 less than they were happy to spend. Thatâs a staggering loss for the seller, likely due to an agent who failed to price or negotiate effectively.
At Keystone, we ensure that this doesn't happen to you. We negotiate hard on your behalf to achieve the very best price possible, ensuring you donât leave money on the table.
But itâs not just about negotiating once an offer has been made. Itâs also about ensuring every opportunity to sell your property is seized. For example, a staggering percentage of Rightmove viewing requests go unanswered by many agents. Itâs reported that 40% of viewings through Rightmove are not responded to within the first 24 hours. Missing out on these opportunities can mean lost interest from potential buyersâand potentially lower offers. At Keystone, we ensure that every viewing request is answered promptly and professionally so we donât miss opportunities to get your property in front of the right buyers.
What Can the Wrong Agent Cost You?
1ď¸âŁ Lost Value: Poor pricing or weak negotiating can result in thousands of pounds in lost profit. Even a 5% underpricing on a ÂŁ400,000 home is a ÂŁ20,000 loss.
2ď¸âŁOvervaluing: This can also lead to a property sitting on the market during the most productive time in a house sale, consequently forcing price reductions, which could lead to buyers thinking there is a problem with the house or thinking they can negotiate you down even further - ultimately, costing you money!
3ď¸âŁ Marketing Misses: Subpar marketing fails to attract serious buyers, reducing competition and lowering offers.
4ď¸âŁ Delays and Stress: The wrong agent might let your sale drag out or even fall through, costing time and emotional energy.
Why Keystone is Different
⢠Expert Valuations: We price homes to attract strong offers without undervaluing.
⢠Negotiation Mastery: We work hard to get you the highest possible priceâevery time.
⢠Premium Marketing: With professional photos, videos, and targeted campaigns, your home stands out.
⢠Proven Success: Our track record of the fastest sales progression and highest instruction to completion rate in the area speaks for itself.
Choosing the wrong agent can be an expensive mistake. With Keystone, youâre choosing an experienced, proactive team that puts your interests firstâmaximizing your homeâs value while minimizing stress.
Ready to sell with confidence? Get in touch today!
