One of the questions we’re often asked here at Keystone is: “Why do you use a guide price rather than setting a fixed price?” It’s a great question and the answer is simple. 👉 Because it’s a strategy that works in our clients’ favour.

At Keystone, we’re always watching out for important changes in the property market — not just in pricing, presentation or sales strategy, but also how the system itself works. Recently, the government has announced a set of proposals that could reshape how homes are bought and sold in England and Wales.

There’s a lot of noise about AI taking over industries — but estate agency isn’t one of them.

November has been an outstanding month for Keystone — and the data is crystal clear. From 1st to 24th November, we’ve agreed 23 property sales, making this one of the strongest months we’ve ever recorded. It’s further proof that when a home is priced with precision and launched with purpose, the market responds quickly and decisively.