The pros and cons of using Facebook to find a Tenant.

The pros and cons of using Facebook to find a Tenant.

Whether you’re an experienced Landlord or new to the game you’ll quickly realise you can get a good tenant by advertising your property on facebook. Here are some pros and cons of renting through social media.

It can be a mistake to post the property on your personal facebook page as you’ll then only likely have friends applying. I always maintain that renting to friends or family can turn into a nightmare. You would be the first person they turn to for a rent break if they experience any kind of financial hardship. You also need to ask yourself how awkward it would be if there is damage to the property or the property is left dirty at the end of the tenancy and it is someone you know personally. My advice is to open a separate page, call it something that doesn’t associate you to it and try to distance yourself personally from its entity. You can then through either boosted posts or facebook ads manager do very target specific advertising campaign. For example you could pay facebook for the post to go in front of anyone that has recently been looking for a property to rent in the area and have used rightmove regularly. Facebook will give you lots of suggestions once you have put the word tenant into the target audience. Here at Keystone if you use our services we are experts in this and have obtained hundreds of tenants in this way over the years. It's a good idea to share your property to groups related to people looking for rental property.

Look through the eyes of the potential tenant. Make sure the property is clean and clutter free when you take the photos – first impressions are everything and if you have a well presented property it should equate to a great tenant. Remember bad house = bad tenant. Good house = good tenant! Sounds simple but it’s true! We always send our professional photographer out even with our tenant find only service.

Often a lot of tenants who apply to private landlords via social media have failed to get through the necessary checks with a local letting agent. If you are trying to find a good tenant yourself you need to make sure you check the potential tenant thoroughly. Ask for not only a reference off their current landlord but the previous landlord as well. It’s a good idea to ask for bank statements as well to check they’re in a good financial position to afford the rent. This certainly is the most crucial part of the process and if you haven’t done it before it can be a pretty daunting task. Problems with tenants will not only cause you financial loss but put you in some extremely stressful situations. We always work hard to make sure we find the best tenants for our clients.

We have an incredibly powerful marketing software system with hundreds of registered tenants looking right now for property who we can retarget on facebook with your property. If you are interested in our any of our rental services be it full property management or our tenant find only service then please fill in the form to the right hand side of this article and we’ll be in touch to talk you through the options.


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