🏡 The Smart Way to Launch Your Property (That Most Agents Miss) 🚀
How you launch your home to market can make or break your sale.
In Part 5 of our Seller Series, we reveal the strategic two-phase process that gives your home maximum impact – before it even hits Rightmove. 📊💥
When it comes to launching your property, a good agent knows that the magic happens before the Rightmove listing goes live. ✨
At Keystone, our launch strategy starts with a 7 to 10-day pre-marketing window – and this phase is crucial. During this time, we introduce your home exclusively to buyers registered on our Heads Up Property Alerts system. That means no one else sees it – yet – but hundreds of the right people already do. 🕵️♂️📬
What makes this so powerful?
We track every click, view, and buyer interaction with your listing. 📈 So our sales team aren’t calling at random – they’re speaking to serious, engaged buyers who’ve shown genuine interest. It’s smart, efficient, and gets results. ✅
Then comes phase two: the social media launch.
Your presenter-led video goes live across Facebook, Instagram, TikTok, and Reels – but here’s the difference. We don’t just post it… we run targeted paid ads that reach thousands of local buyers who match your property’s profile. 🎯📲
And we’re not guessing who’s doing it right – Facebook tells you which agents are running proper paid campaigns. Spoiler alert: most aren’t.
This two-step approach doesn’t just build hype – it prolongs momentum. Instead of all your interest peaking in the first 48 hours, we stretch out that buzz across the whole launch phase. More exposure, more urgency, more impact. 🔥
And the best bit? We often receive viewings – and strong offers – before the property ever reaches Rightmove. That gives us valuable leverage and can help you achieve a stronger final sale price. 💷
So if your agent’s only strategy is to list on the portals and hope for the best… it might be time for a rethink. 🧐
📹 Watch the full video above to see how we launch properties the right way – and stay tuned for Part 6 of the Seller Series, where we reveal what really makes a great viewing.
