Unhappy with your current Estate Agent? đ€
How to successfully relaunch your property with another agent.
So you have been on the market a while, you keep missing out on your dream home as your agent hasnât found you a buyer on yours or even worse a sale has fallen through. They keep telling you to drop the price but you have a nagging feeling they arenât marketing your home to its full potential.
Youâve decided that bringing another agent in is the only answer. What are the next steps and how do we at keystone go about giving your property the kick-start it deservesâŠ.
- Firstly check your current agentâs contract. Are you still within the tie in period? If you are we may be able to speak to your current agent about possibly going joint with them on a winner takes all basis. You may also be able to negotiate a way out of the contract â youâll be surprised how many agents in the past have let clients out of their current contract simply because theyâve lost belief in their ability to sell it.
- Your current agent may suggest withdrawing the property from the market for a while to show as a new listing however this would only apply if your current agent took it off the market for a painful 14 weeks! The good news is - if you change agents it will appear as a brand new listing with the date the new agent put the house on and if it has previously been reduced this will no longer show!
- Once the contract situation has been rectified Keystone will then arrange a convenient time to come out and have a consultation with you about the best way forward and to give you an up to date market appraisal. At this point weâll identify what we think was wrong with the current marketing and talk about ways we can help solve these problems going forward. It may be that price reduction would be beneficial in conjunction with a relaunch but very often it isnât the price itâs the marketing!
- If you decide to go ahead with keystone we would firstly advise you on how to dress your property ready for the relaunch onto the market. We need to make sure the photos are different and taken from different angles etc. This is important as we want to try to rouse the interest of buyers that may have seen or scrolled past your old agents listing. We have a professional photographer who will certainly make sure your home is presented in the best possible light. Weâll give you our âpreparing your home for saleâ handout which has lots of great tips on getting your house ready for our photographer. Itâs extremely important for the property to be staged in a way that will appeal to potential buyers â we will be able to give you full advice on this during our consultation.
- We may have already been out to value your property so you may already be familiar with the way we launch houses on the market via social media. This is vitally important and even more so when youâre looking to relaunch your house to market. We have a huge facebook following and our warm audience (people who have already engaged with Keystone in the past) is well in excess of 10,000 local people so we have a huge reach in the local area to make sure your property is seen. The video we conduct is then dropped on to the facebook newsfeeds of anyone that our system recognises is in the market at present. The video itself is a great opportunity to really put across all the key selling points of your house. Make sure you have a good think about this â write all of these points down and weâll expertly portray all of these points in the video.
Remember presentation is everything when selling a property â you only need to check our website out to see how well we do this! It is also about bringing you the right buyer who is in a strong position to proceed â we would always ask for proof theyâre in a financial position to proceed and some background information. We want to make sure that if we do have an offer accepted you have the very best chance of the sale progressing to completion.
Remember we cover the whole of Flintshire and beyond so call us today.
To find out more about Keystone and meet the team click here.
To speak to us today either call us on 01244 836636
or drop me a line ben@keystonepmc.co.uk
or drop me a line ben@keystonepmc.co.ukBen Roberts
Managing Director