What Does a Great Agent Do Differently?
A great agent goes far beyond ticking boxes. They don’t just list your home; they create a tailored strategy designed to achieve the best result for you.
Here’s what that looks like in practice at Keystone:
1. We Take the Time to Understand You
Before we even think about marketing, we want to know your circumstances. Are you relocating for work? Upsizing because of a growing family? Downsizing after children have flown the nest? Your priorities will shape how we sell. For some, speed is essential. For others, maximising price matters most. By tailoring our approach to you, we ensure the journey feels effortless.
2. We Create Standout Marketing
Today’s buyers are inundated with property listings. To stand out, you need more than a few quick snapshots. That’s why we invest in:
🎥 Presenter-led video tours – so buyers can “walk through” your home online.
🚁 Drone footage – perfect for showcasing gardens, views, and locations.
📲 Targeted social media campaigns – reaching the right audience, not just the biggest one.
This isn’t about gimmicks. It’s about making sure the right buyers fall in love with your home from the start.
3. We Prepare Everything Upfront
Delays are the single biggest frustration in property sales. That’s why we created our Sale Ready service. We prepare all the legal paperwork before you accept an offer, meaning when the right buyer comes along, the process moves forward without unnecessary hold-ups.
4. We’re Proactive, Not Reactive
Many sellers complain they have to chase their agent for updates. With Keystone, it’s the other way around. We know our clients are busy professionals with careers, families, and full diaries. That’s why we keep you updated in the way that works best for you — whether that’s WhatsApp, email, or a quick call. No chasing, no uncertainty.
Why the Difference Matters
At first glance, both “good” and “great” agents get your property listed and (eventually) sold. But the experience couldn’t be more different.
With a good agent, the process often feels uncertain, reactive, and stressful.
With a great agent, it feels structured, proactive, and completely under control.
And let’s not forget the financial side. Professional marketing, legal prep, and proactive communication aren’t just “nice extras” — they directly impact how quickly your home sells and at what price. In many cases, great agents achieve higher offers because they’ve positioned your property correctly and built confidence with buyers from day one.
A Quick Example
Recently, we marketed a home where the seller had been told by another agent to “just put it online and see what happens.” Unsurprisingly, it sat on the market with little interest. When we took over, we created a tailored plan, used video marketing, and ensured all paperwork was prepared upfront. Within weeks, the home sold smoothly — and for a higher price than the original agent suggested.
That’s the Keystone difference.
The difference between a good agent and a great one isn’t about having your home listed — it’s about how smooth, professional, and stress-free the journey feels. At Keystone, we don’t settle for “good enough.” We aim to make your move feel effortless from start to finish.
👇🏼Ready to see the difference for yourself? Book your valuation today!
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