Why 82.23% of Our Instructions Lead to Completion: A Keystone Success Story 🏡🎯

Why 82.23% of Our Instructions Lead to Completion: A Keystone Success Story 🏡🎯

Not every property brought to market results in a sale – and that’s true for every estate agent. Buyers change their minds, chains collapse, and some vendors decide not to move. But at Keystone, we’re proud to say that 82.23% of the homes we’ve brought to market over the last year have successfully gone on to complete! (Data source: TwentyEA)

To put that into perspective, the Flintshire average is just 59.89%, and the UK average is even lower at 53% - virtually a coin toss!. This makes Keystone’s completion rate exceptional for the local market and on par with some of the best-performing agents across the UK.
 
Why Keystone Outperforms the Competition
 
Achieving such a high completion rate isn’t down to luck. It’s the result of a relentless focus on doing the right things well, every step of the way:

     1. We Don’t Let Opportunities Slip

According to Rightmove, 49% of viewing requests are never responded to by agents. That’s nearly half of all potential buyers being ignored! At Keystone, we ensure every enquiry is followed up quickly and professionally, maximising the pool of serious buyers for every property.

     2. Thorough Buyer Vetting

Before entering negotiations, we ensure every potential buyer is fully qualified. Are they chain-free? Do they have a mortgage in principle? Are they motivated to proceed? By carefully vetting buyers, we reduce the risk of sales falling through later, ensuring smoother transactions.

     3. Proactive Sales Progression

The period between going under offer and completing is where many sales falter. At Keystone, we prioritise constant communication with all parties – buyers, sellers, solicitors, and other agents – to keep momentum and avoid delays. This hands-on approach is key to ensuring more sales complete successfully.
 
Why Completion Rates Matter When Choosing an Agent
 
A great completion rate reflects an agent’s ability to see the job through to the end. But don’t just take our word for it – if you’re considering selling, do your research. Mystery shop local agents by posing as a buyer to see how they respond to enquiries including us! Are they proactive, helpful, and professional?
 
At Keystone, we’re proud to deliver exceptional service and outstanding results. If you’re ready to sell and want an agent that maximises your chances of completing, contact us today on 01244 836636.

 
Disclaimer: Data collated from March 2024 to April 2025, based on figures provided by TwentyEA.


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What a month! May 2025 has been record-breaking for us at Keystone – and the stats speak for themselves: ✅ 30 new instructions (our highest ever) ✅ 67% valuation conversion rate ✅ 15 sales agreed ✅ Prices rising 3–4% across Flintshire

💥 Selling your home? Don’t be swayed by agents boasting about “huge databases”. That’s just a digital contacts list.

Here’s a quick look behind the scenes… 👀 👆 One video reached 77,000 views – with 69,000 unique people seeing it! Others? 📍 Chester Road, Mold - 77,000 views - ☑️NOW SOLD 📍 Hawarden Way, Mancot – 8,000 views - ☑️NOW SOLD 📍 Ffordd Deniol, Oakenholt – 3,700+ - ☑️NOW SOLD …and the list goes on.

Hi everyone, Ben here from Keystone with your latest local market update. There’s been plenty of movement in the Flintshire property scene this month, and if you’re thinking of selling – or just keeping an eye on things – here’s what’s worth knowing: