Why 79.8% of Our Instructions Lead to Completion: A Keystone Success Story 🏡🎯
Not every property brought to market results in a sale – and that’s true for every estate agent. Buyers change their minds, chains collapse, and some vendors decide not to move. But at Keystone, we’re proud to say that 79.8% of the homes we’ve brought to market in 2024 have successfully gone on to complete, according to data from TwentyEA.
To put that into perspective, the Flintshire average is just 60.02%, and the UK average is even lower at 53%. This makes Keystone’s completion rate exceptional for the local market and on par with some of the best-performing agents across the UK.
Why Keystone Outperforms the Competition
Achieving such a high completion rate isn’t down to luck. It’s the result of a relentless focus on doing the right things well, every step of the way:
1. We Don’t Let Opportunities Slip
According to Rightmove, 49% of viewing requests are never responded to by agents. That’s nearly half of all potential buyers being ignored! At Keystone, we ensure every enquiry is followed up quickly and professionally, maximising the pool of serious buyers for every property.
2. Thorough Buyer Vetting
Before entering negotiations, we ensure every potential buyer is fully qualified. Are they chain-free? Do they have a mortgage in principle? Are they motivated to proceed? By carefully vetting buyers, we reduce the risk of sales falling through later, ensuring smoother transactions.
3. Proactive Sales Progression
The period between going under offer and completing is where many sales falter. At Keystone, we prioritise constant communication with all parties – buyers, sellers, solicitors, and other agents – to keep momentum and avoid delays. This hands-on approach is key to ensuring more sales complete successfully.
Why Completion Rates Matter When Choosing an Agent
A great completion rate reflects an agent’s ability to see the job through to the end. But don’t just take our word for it – if you’re considering selling, do your research. Mystery shop local agents by posing as a buyer to see how they respond to enquiries including us! Are they proactive, helpful, and professional?
At Keystone, we’re proud to deliver exceptional service and outstanding results. If you’re ready to sell and want an agent that maximises your chances of completing, contact us today on 01244 836636.
Disclaimer: Data collated from January 2024 to December 2024, based on figures provided by TwentyEA.