Why Price Is Everything Right Now 📉📊
With more homes on the market than in a decade, buyers have more choice — and they’re being picky. That means if your home isn’t priced right from day one, it’s likely to be ignored. The good news? Sellers who set realistic prices are seeing faster sales and stronger results. Here’s why price is everything right now. 💡
The market is competitive.
Asking prices dropped by £4,531 in July, but despite this dip, sales agreed are up 5% compared to last year 📈.
That tells us something powerful: motivated sellers are winning. Buyers today have plenty of choice, and overpriced homes simply get scrolled past. The homes attracting serious offers are the ones priced smartly from the start.
Add to that falling mortgage rates 📉 (now averaging 4.53% for a two-year fix) and rising wages, and suddenly affordability looks better for buyers. For sellers, this is a window of opportunity - but only if you stand out. Price too high, and your listing will stall. Price intelligently, and you’ll draw in more viewings, more offers, and better outcomes.
At Keystone, we help sellers strike the perfect balance: competitive enough to attract attention, yet positioned to achieve the strongest price possible. In today’s market, pricing isn’t just important - it’s everything. 🏡✨
👇🏼Want tailored pricing advice to maximise your sale? Book your free valuation now
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