The start of a new year always brings questions, expectations and a fair bit of noise around the property market. January is traditionally a month where we begin to see buyer sentiment settle, intentions become clearer, and momentum start to build - and Flintshire has been no different.

Guide pricing is a term that appears on almost every property listing — yet it’s one of the most commonly misunderstood parts of the selling and buying process. In this video, Ben explains what guide pricing is, why it exists, and why understanding it properly is more important than ever as we move through 2026 📊

Ben explains how Keystone uses AI and buyer data to identify who is most likely to buy your home — allowing us to target the right people, reduce wasted viewings, and create smoother, faster sales.

The start of a new year represents fresh beginnings — and for many homeowners, that includes making a move. After the decorations are packed away and everyday life returns to normal, sellers begin to think seriously about listing their homes.