Property marketing has changed — and today, selling a home is about far more than just listing it online and waiting for enquiries to come in. In this video, Sammie explains why social media has become one of the most powerful tools in modern estate agency, and how it directly impacts results for sellers in today’s market 👀

If you’re thinking about selling your home in 2026, understanding what motivates buyers has never been more important. Buyers don’t simply purchase a property — they buy a vision of a future life, a sense of belonging, and emotional resonance that tells them “this feels like home.”

❓ “What happens if I find a buyer for my home but I haven’t secured the next property I want to move into yet?”

Ben explains how Keystone uses AI and buyer data to identify who is most likely to buy your home — allowing us to target the right people, reduce wasted viewings, and create smoother, faster sales.