Seller Guide

Seller Guide

Congratulations! You've accepted an offer on your property but what next? In the guide below we cover everything you need to know.


Next you'll be granted access to our Sales progression system - Hoowla. Our team will be bringing you regular updates via hoowla and you'll receive a notification every time they have a solicitor update.

Sometimes there are shortened down abbreviations from Solicitors if they have updated the system. Here are the meanings....

AIP - Agreement in Principle - this is the initial enquiry your buyer will have made with a mortgage lender. The mortgage lender is agreeing in principle to lend them the money required to buy your property. At this stage the lender hasn't seen payslips or bank statements so its all based on the applicant telling the truth. They usually do a soft search credit check at this stage. We insist on seeing this AIP before someone can make an offer on any of our Vendors properties.

MO - Mortgage Offer - This is what the buyer will get after applying for the mortgage and the lender has fully underwritten the case. This means they have checked all the applicants bank statements, Wage slips, done full credit check and fully approved the application.

MOS - Memorandum of Sale - This is drawn up by Keystone right after you accept an offer. It's a document that lays out who everyone is - Buyer, seller and the two solicitors representing them. It also confirms the address of the property being sold and the agreed price.

Everything else is explained in the guide but we'll be with you every step of the way so please feel free to call us any time for updates.

Not into technology and prefer a good old fashioned phone call to update you? Absolutely no problem - give your dedicated consultant a call and let them know you would prefer updates via a phone call.











Get in touch with us

Hi everyone, Ben here from Keystone with your latest local market update. There’s been plenty of movement in the Flintshire property scene this month, and if you’re thinking of selling – or just keeping an eye on things – here’s what’s worth knowing:

🏡 Most house sales in the UK take 16+ weeks to complete. But at Keystone, we’re doing it in as little as 3 to 4 weeks — and we’ve got the proof.

Here’s a quick look behind the scenes… 👀 👆 One video reached 77,000 views – with 69,000 unique people seeing it! Others? 📍 Chester Road, Mold - 77,000 views - ☑️NOW SOLD 📍 Hawarden Way, Mancot – 8,000 views - ☑️NOW SOLD 📍 Ffordd Deniol, Oakenholt – 3,700+ - ☑️NOW SOLD …and the list goes on.

What a month! May 2025 has been record-breaking for us at Keystone – and the stats speak for themselves: ✅ 30 new instructions (our highest ever) ✅ 67% valuation conversion rate ✅ 15 sales agreed ✅ Prices rising 3–4% across Flintshire