Seller Guide

Seller Guide

Congratulations! You've accepted an offer on your property but what next? In the guide below we cover everything you need to know.


Next you'll be granted access to our Sales progression system - Hoowla. Our team will be bringing you regular updates via hoowla and you'll receive a notification every time they have a solicitor update.

Sometimes there are shortened down abbreviations from Solicitors if they have updated the system. Here are the meanings....

AIP - Agreement in Principle - this is the initial enquiry your buyer will have made with a mortgage lender. The mortgage lender is agreeing in principle to lend them the money required to buy your property. At this stage the lender hasn't seen payslips or bank statements so its all based on the applicant telling the truth. They usually do a soft search credit check at this stage. We insist on seeing this AIP before someone can make an offer on any of our Vendors properties.

MO - Mortgage Offer - This is what the buyer will get after applying for the mortgage and the lender has fully underwritten the case. This means they have checked all the applicants bank statements, Wage slips, done full credit check and fully approved the application.

MOS - Memorandum of Sale - This is drawn up by Keystone right after you accept an offer. It's a document that lays out who everyone is - Buyer, seller and the two solicitors representing them. It also confirms the address of the property being sold and the agreed price.

Everything else is explained in the guide but we'll be with you every step of the way so please feel free to call us any time for updates.

Not into technology and prefer a good old fashioned phone call to update you? Absolutely no problem - give your dedicated consultant a call and let them know you would prefer updates via a phone call.











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As we move into the final months of the year, we at ­Keystone have taken a deep dive into the latest figures for the Flintshire market — and our valuer duo, Ben and Sammie, have been busy analysing what’s happening with instructions, viewings and sales for October. Here’s what they found — and what it means for you.

Buying a home is one of life’s biggest milestones — whether it’s your first purchase or you’ve been through the process before. And while it’s exciting, it can also feel overwhelming, with mortgages, surveys, negotiations and legal work all pulling you in different directions 😅

Taking your first step into selling can feel like stepping into a swirl of opinions — family advice, colleague stories, neighbour tales of “quick” sales or “nightmare” chains. It’s a lot 😅

It’s one of the questions we get asked constantly here at Keystone: “So, is it a buyer’s market or a seller’s market right now?” It’s a great question — and the truth is, it’s not as black and white as it used to be. The property market isn’t just one big switch that flips between “buyer” and “seller.” 🏠