Congratulations! You’ve taken a big step by choosing an estate agent and putting your home on the market. But what happens next? Selling a property isn’t just about listing it online and waiting for buyers—it’s a strategic process that requires the right approach. Here’s what you should expect in the coming weeks...
📅 The First Few Weeks: What Should Be Happening?
1. Your Listing Goes Live 📸
Once your agent has all the details, photos, and marketing materials ready, your property should go live across key platforms like Rightmove and social media. A well-prepared listing should include:
✅ High-quality photos & video – First impressions count!
✅ An engaging property description – Highlighting the key features and lifestyle benefits.
✅ Floorplans – Essential for helping buyers visualise space.
💡 Tip: If your listing doesn’t look appealing to you, it won’t to buyers either! A great agent should present your home in its best light.
2. Initial Buyer Interest & Viewings 👀
In the first 1-2 weeks, your agent should be working hard to generate interest. They should:
✅ Promote your home through targeted marketing (including social media ads).
✅ Reach out to registered buyers who match your property’s profile.
✅ Book in viewings and confirm them with you in advance.
If there’s little interest early on, your agent should be proactive in adjusting the strategy, whether that’s tweaking the listing, improving the photos, or enhancing marketing efforts.
3. Viewing Feedback – What It Really Tells You 🏡
After each viewing, your agent should provide detailed feedback from potential buyers. Look out for:
✔ Positive signals – If multiple buyers express interest, you’re on the right track.
✔ Common concerns – If viewers repeatedly mention the same issue (e.g., price, layout, décor), it may be worth addressing.
✔ Lack of offers? Your agent should suggest ways to improve buyer engagement.
What you don’t want: Agents who say, “No feedback yet, we’ll let you know.” A great agent actively follows up with viewers to gather insights.
4. Regular Updates – Your Agent Should Keep You in the Loop 📞
Your home isn’t just another listing—it’s a major life decision. A good agent should:
✅ Provide weekly progress updates on marketing, viewings, and buyer feedback.
✅ Be available to answer questions and provide honest advice.
✅ Offer solutions if the property isn’t generating interest.
If you find yourself chasing your agent for updates, it might be a red flag that they’re not proactive enough.
⏳ What If Things Aren’t Moving?
Selling a home is a fluid process, and sometimes adjustments are needed. If after a few weeks you’re not seeing strong interest:
✔ Ask your agent about their plan B – Do they have new strategies?
✔ Review your price position – Is it competitive in the current market?
✔ Consider alternative marketing – Video tours, social media ads, or a fresh listing approach can make a big difference.
A great agent doesn’t just list your home—they actively sell it.
🤝 We’re Here to Help
Even though you’ve chosen an agent, we’re still here if you ever need advice. If you have any concerns about your sale, or if things aren’t going as expected, feel free to reach out for a second opinion—no obligation, just honest guidance.
📩 Need advice? Contact me at any time - ben@keystonepmc.co.uk
Ben Roberts
Managing Director